Yesterday a ex-volunteer dropped by. He had spent a month a year back doing his internship with us. Since he has obtained his degree from a foreign university and secured a prized job in a high profile NGO. He is part of the fund raising team of that organisation.
The NGO is question is steered by a celebrity and hence has a fair amount of celebrities associated to it. It somehow seems politically correct in today's day and age to be associated to a charity. Charities now are businesses or a bizMess, something I discovered many moons ago. It is not a matter of doing something for someone, but to be seen doing something for someone.
My one rupee a day programme failed because of a lack of understanding or was it simply because I did not find a celebrity to champion it? Anyway it was just a battle lost, the war is still on.
Coming back to the different funding options shared by our friend, I must confess that each one seemed inadequate and totally out of sync with the spirit of pwhy that I value and defend. Some were too onerous, others unprincipled. I was loathe to spend donor's money on PR blitz or similar issues. And did they really ensure long term sustainability or were just once again short term options needing to be reinvented each year at abysmal cost.
That was not the pwhy way. We would continue our virtual and new tech begging till we found the right option: one that would dovetail into our work and enable it to grow and prosper. One that would include all those who are the heart and soul of pwhy.
I am now convinced more than ever that planet why has to happen. It is the only way to ensure that it is the pwhy team and beneficiaries themselves who steer their fund raising once the planet why is a reality. It thus becomes their fight their responsibility and their challenge and their achievement.
So help me God!