Trying to define
who we are and what we do in a blurb has always been a challenge I have not been able to overcome. If I try and limit myself to a few words they always fall short of what we really are. I am compelled to go into a lengthy spiel with a lot of 'buts' each almost rebutting the previous statement: we are an education oriented organisation but...! The best I came up with was : we are just an answer to prayers
but it does sound cliche does it not. This morning we had to redo the exercise of defining ourselves as we may need to come up with a good pitch in the near future, but mercifully this time we had a dear friend and super supporter at hand. We needed the right peg that would make us stand out.
So we began to try and once again define all we do in the light of what was shared by our friend: the fact that many think that we are a 'school' or a 'tuition' centre and though I may still accept the former I totally reject the later. The difference this time was that we sort of knew who we were targeting: young and not so young professionals. So we did the rounds, each one trying to come up with an idea, but each idea again falling short. As we enumerated all we did, and boy even I had not realised the extent of our outreach, we had our eureka moment: we gave underprivileged children, what you (the educated privileged) gave our child. Now it was just a matter of finding the right phraseology. I guess we will have some smart copy writer do just that.
However I found mine: being mom
! That is what we, and certainly I, have been since day one. You could find numerous ways of stating this: providing an enabling environment to slum kids or nurturing underprivileged children but I like my being mom!
It encompassed everything we do be it providing the education needed for children not only to remain in school but excel; giving extra food when needed; taking the child to the doctor or the psychologist when needed; rushing out to buy warm clothes for a child who was landed in class on a chilly winter morning without a sweater as the only one she had was still damp; providing special classes to the a child who wants to dance, paint or sing; taking kids to parks, museums, movies and even a fast food joint once in a while; being mentor or friend as the need arises; being the pal you share your first love story with; counselling the child and bringing her back to the fold; moving heaven and earth in times of crisis as when a child needs an open heart surgery. In other words just being mom